Fashion For Thought

For my master’s thesis project at Parsons under the Strategic Design and Management program (SDM), I decided to look for an alternative solution for fashion consumers to shop sustainably, and hopefully change their behavioral pattern and mindsets.

My solution I would like to propose is Fashion For Thought, an interactive rating online marketplace platform for sustainable fashion. It is a socio-technical company to address sustainability in fashion by bringing actors such as brands and customers, devices including sustainability algorithms and systems and networks of the fashion supply chain together, and using ratings as representations. There are two value propositions we offer. The first one is an online store, where customers can shop rated sustainable products, earn credits and redeem for rewards, and share ideas on the blog section. The second value proposition is the certification program for the brands using the QR code as our sustainability certification.

There are two rating systems on this platform. The first system is the our rating which is sustainability rating it is only between the brands and our company. it covers five areas of sustainability and product life cycle including: animal material covers all the use of every material that is related to animals such as hair and skin. Labor practice covers the the worker’s well beings, policies, safety, payment and child labor. Environmental impact is about the brand’s resource use and disposal such as water and carbon. Packaging material covers the use of plastics and unsustainable materials that are hard to dispose. Delivery footprint is about how energy is used and how much carbon emission is created during the process. The second system is for the customer’s rating in terms of the product quality, shopping experience and their sustainability perception of the product.

For more information please visit: Fashion For Thought

You can also learn more about my research methods and processes that lead me to the final product in this booklet link.